Eurostar - On board entertainment
To improve the customer experience on board, Eurostar have brought in an on-train only entertainment website in which customers can access through their own tablet or mobile device. Taking this experience onto personal devices is unique compared to set devices, especially as this results in creating a responsive solution.
Requirements gathering
• Information architecture of app.
• Interviews with product owners and software providers.
• Brand guidelines from documentations and interviews with brand and marketing heads.
• Competitor analysis from airline in-flight entertainment products.
• Google material design practices, in particular card UI and responsive layouts.
Design strategy
• High detailed mockups of UI from wireframes.
• Low fidelity prototypes, showcased as videos.
• Guerrilla user testing with prototypes.
• One round of iterations based of user feedback and brand team feedback.
• Document of component library with CSS attributes, interactions and animation rules.
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